Van Leeuwen is an elusive truck that normally hides somewhere on the streets of Soho. You can wing it or follow them on twitter to see daily location updates. For those less adventurous, they also sell basic flavor pints in Whole Foods. Anyway I stumbled upon them accidentally in the Highline area one afternoon and didn't think twice about getting on the long line to get a taste of the popular currants and cream and giandujia flavors. Alas, no luck for me as both were sold out so I went for basic vanilla and strawberry. Verdict: good but not worth the $6 for 2 small scoops. For that price I better be having Madagascar vanilla hand picked and shipped to NY on Paul Allen's yacht.
Only at a place like Chinatown Ice Cream Factory will flavors like black sesame and durian be listed under regular flavors and mint chip and coffee be listed under exotic flavors. I went in search of one of their newest flavors: cupcake. Rich vanilla ice cream with big chunks of yellow cake cupcake and bits of rainbow colored sprinkles. And half the price of Van Leeuwen for twice the scoop size. In this new recession driven economy, what's not to love?